Images as utterances and as multimodal perceptual experiences
pp. 101-120
Abstract
Eye-tracking measuring is developing in areas such as marketing, aeronautics, video game development and the cognitive sciences (Baccino and Colombi 2000; Traore et al. 2015; Boullier et al. 2009; Coello 2014; Horsley et al. 2014). These devices open up new research perspectives in the study of visual perception and human behaviour, such as reading strategies.
Publication details
Published in:
Compagno Dario (2018) Quantitative semiotic analysis. Dordrecht, Springer.
Pages: 101-120
DOI: 10.1007/978-3-319-61593-6_5
Full citation:
Cholet Céline (2018) „Images as utterances and as multimodal perceptual experiences“, In: D. Compagno (ed.), Quantitative semiotic analysis, Dordrecht, Springer, 101–120.