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International Studies in Phenomenology and Philosophy

Book

208271

Language and literature in a glocal world

Abstract

This collection of critical essays investigates the intersections of the global and local in literature and language. Exploring the connections that exist between global forms of knowledge and their local, regional applications, this volume explores multiple ways in which literature is influenced, and in turn, influences, movements and events across the world and how these are articulated in various genres of world literature, including the resultant challenges to translation. This book also explores the way in which languages, especially English, transform and continue to be reinvented in its use across the world. Using perspectives from sociolinguistics, discourse analysis and semiotics, this volume focuses on diasporic literature, travel literature, and literature in translation from different parts of the world to study the ways in which languages change and grow as they are sought to be "owned" by the communities which use them in different contexts. Emphasizing on interdisciplinary studies and methodologies, this collection centralizes both research that theorizes the links between the local and the global and that which shows, through practical evidence, how the local and global interact in new and challenging ways.

Details | Table of Contents

Code alternation and entextualization in bilingual advertising

the construction of glocal identities in India's amul butter ads

Rani Rubdy

pp.29-56

https://doi.org/10.1007/978-981-10-8468-3_3
You are what you tweet

a divergence in code-switching practices in cebuano and English speakers in Philippines

Glenn Abastillas

pp.77-97

https://doi.org/10.1007/978-981-10-8468-3_5
The semiotics of flags

the New Zealand flag debate deconstructed

George Horvath

pp.115-126

https://doi.org/10.1007/978-981-10-8468-3_7
"You inside me inside you"

singularity and multitude in Mohsin Hamid's how to get filthy rich in rising Asia

Micah Robbins

pp.161-175

https://doi.org/10.1007/978-981-10-8468-3_10
Fears of dissolution and loss

Orhan Pamuk's characters in relation to the treaty of Sèvres

Fran Hassencahl

pp.177-192

https://doi.org/10.1007/978-981-10-8468-3_11

Publication details

Publisher: Springer

Place: Dordrecht

Year: 2018

Pages: 240

DOI: 10.1007/978-981-10-8468-3

ISBN (hardback): 978-981-10-8467-6

ISBN (digital): 978-981-10-8468-3

Full citation:

(2018) Language and literature in a glocal world. Dordrecht, Springer.