Metodo

International Studies in Phenomenology and Philosophy

Series | Book

201163

Branded spaces

experience enactments and entanglements

edited byStephan SonnenburgLaura Baker

Abstract

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

 

Contents

·        Places and Possibilities

·        Facts and Figures

·        Senses and Sensualities

·        Stories and Situations

·        Critiques and Consequences

 

Targets Groups

·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management

·        Practitioners from Different Fields of Business

 

The Editors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty "Management and Performance".

 

Contents

·        Places and Possibilities

·        Facts and Figures

·        Senses and Sensualities

·        Stories and Situations

·        Critiques and Consequences

 

Targets Groups

·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management

·        Practitioners from Different Fields of Business

 

The Editors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty "Management and Performance".

Details | Table of Contents

Architecture and the destination image

something familiar, something new, something virtual, something true

Jan Specht

pp.43-61

https://doi.org/10.1007/978-3-658-01561-9_3
Corporate branded spaces

a glance at today's diversity and some historic origins

Louise Bielzer

pp.89-108

https://doi.org/10.1007/978-3-658-01561-9_6
Naming rights for sports stadiums

sponsor versus club – who makes the proper brand?

Thomas Bezold

pp.121-131

https://doi.org/10.1007/978-3-658-01561-9_8
The branded experience

decoding the spatial configuration of flagship stores

Garyfalia PalaiologouAlan Penn

pp.135-156

https://doi.org/10.1007/978-3-658-01561-9_9
Heimatklänge

the conceptual design of branded spaces by means of sonic branding

Sonja Kastner

pp.167-177

https://doi.org/10.1007/978-3-658-01561-9_11
South Tyrol

destinations can be brands too

Christoph Engl

pp.181-192

https://doi.org/10.1007/978-3-658-01561-9_12
Aaalbania

possibilities and limitations of nation Branding using the example of Albania

Jörg DauscherRalf Schmidt-Bleeker

pp.203-213

https://doi.org/10.1007/978-3-658-01561-9_14
Branded space; branded consumers

spaces for consumption and the uncomfortable consequences of complicit communality

Steven Miles

pp.217-228

https://doi.org/10.1007/978-3-658-01561-9_15

Publication details

Publisher: Springer

Place: Dordrecht

Year: 2013

Pages: 286

Series: Management – Culture – Interpretation

ISBN (hardback): 978-3-658-01560-2

ISBN (digital): 978-3-658-01561-9

Full citation:

Sonnenburg Stephan, Baker Laura (2013) Branded spaces: experience enactments and entanglements. Dordrecht, Springer.