Series | Book
Branded spaces
experience enactments and entanglements
Abstract
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty "Management and Performance". Contents · Places and Possibilities · Facts and Figures · Senses and Sensualities · Stories and Situations · Critiques and Consequences Targets Groups · Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management · Practitioners from Different Fields of Business The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty "Management and Performance".
Details | Table of Contents
something familiar, something new, something virtual, something true
pp.43-61
https://doi.org/10.1007/978-3-658-01561-9_3lessons to learn for destination management
pp.63-73
https://doi.org/10.1007/978-3-658-01561-9_4public housing as a tool for city branding
pp.75-85
https://doi.org/10.1007/978-3-658-01561-9_5a glance at today's diversity and some historic origins
pp.89-108
https://doi.org/10.1007/978-3-658-01561-9_6the financial contribution of property brands
pp.109-119
https://doi.org/10.1007/978-3-658-01561-9_7sponsor versus club – who makes the proper brand?
pp.121-131
https://doi.org/10.1007/978-3-658-01561-9_8decoding the spatial configuration of flagship stores
pp.135-156
https://doi.org/10.1007/978-3-658-01561-9_9a case study
pp.157-165
https://doi.org/10.1007/978-3-658-01561-9_10the conceptual design of branded spaces by means of sonic branding
pp.167-177
https://doi.org/10.1007/978-3-658-01561-9_11destinations can be brands too
pp.181-192
https://doi.org/10.1007/978-3-658-01561-9_12possibilities and limitations of nation Branding using the example of Albania
pp.203-213
https://doi.org/10.1007/978-3-658-01561-9_14spaces for consumption and the uncomfortable consequences of complicit communality
pp.217-228
https://doi.org/10.1007/978-3-658-01561-9_15post-communist rebranding of historical sites
pp.229-245
https://doi.org/10.1007/978-3-658-01561-9_16pp.247-259
https://doi.org/10.1007/978-3-658-01561-9_17the role of space and cognition in Branding processes
pp.261-277
https://doi.org/10.1007/978-3-658-01561-9_18Publication details
Publisher: Springer
Place: Dordrecht
Year: 2013
Pages: 286
Series: Management – Culture – Interpretation
ISBN (hardback): 978-3-658-01560-2
ISBN (digital): 978-3-658-01561-9
Full citation:
Sonnenburg Stephan, Baker Laura (2013) Branded spaces: experience enactments and entanglements. Dordrecht, Springer.