Managerialism alters the relationship between the rational and the irrational. Contrasted with the fantastic and insane aspects of managerial rationality (means), the realm of the irrational (ends) becomes the home of those who make us believe that they and the system they represent are utterly rational. But the ideas which Managerialism promotes as "the" way of life become increasingly irrational. Total environmental disintegration may well be the price for the next supercheap deal on a toaster, a car, a fridge, or a flat-screen. Today, following the completion of "the structural transformation of the public sphere"⁹⁰⁴ and Managerialism's colonisation of the lifeworld,⁹⁰⁵ managerial societies manage, shape, define, or at least infiltrate all normal forms of human-to-human interactions. This structure validates even human communication in accordance with Managerialism's requirements. Values alien to Managerialism no longer have other media of communication.⁹⁰⁶ They are largely excluded from the public sphere and banned into the realm of abnormality, obscurity, utopia, and fiction. But this domain still has space for freedom of expression enabling non- and anti-managerial writers and artists that do not conform to the ideology of Managerialism to call things by their true name.