Business-to-business solutions for the cosmetic industry
pp. 197-202
Abstract
This paper develops e-cosmetic business-to-business solutions based on strategic value chain management analysis. Specifically, it first investigates the e-business adoption in the major activities involved in the cosmetic business based on strategic value chain analysis. Then, it decomposes these activities into a set of implementable business-to-business solutions. Finally, the implementation patterns of these solutions for the top ten companies are analyzed. The results will be helpful in accelerating e-business adoption in the cosmetic business.
Publication details
Published in:
Ant Ozok A, Zaphiris Panayiotis (2011) Online communities and social computing: 4th international conference, OCSC 2011, held as part of HCI international 2011. Dordrecht, Springer.
Pages: 197-202
DOI: 10.1007/978-3-642-21796-8_21
Full citation:
Koblentz Manami, Wei June (2011) „Business-to-business solutions for the cosmetic industry“, In: A. Ant Ozok & P. Zaphiris (eds.), Online communities and social computing, Dordrecht, Springer, 197–202.