As a consequence of the institutional preconditions applying to the strategic manoeuvring taking place in specific communicative activity types, certain context-dependent argumentative patterns of argument schemes and argumentation structures can be observed in argumentative discourse. Pragma-dialecticians are interested in discovering these patterns and in determining to what extent they are stereotypical of the communicative activity types associated with a specific communicative domain. This paper focuses on the way in which argumentation by analogy manifests itself in argumentative practice and the stereotypical argumentative patterns it is part of in various communicative domains. In the process, the pragma-dialectical view of argumentation by analogy is explained.