The developer/user or technology/user dichotomy has long been an important feature in thinking about information systems (IS) development and IS use (for example: Greenbaum and Kyng 1991; Lamb and Kling 2003; He and King 2008). Calls to reframe our understanding of the user of technologies are timely and invite us to rethink some well worn issues. One is the mediation of social preoccupations through technologies. Here the move is away from the frame of a dyad of developer and user towards investigation of how technologies become significant in social life and how attempts to regulate social activity through technologies appear to remain incomplete aspirations.