Metodo

International Studies in Phenomenology and Philosophy

Book | Chapter

182544

Seeking information in social media

the case of the healthcare sector

Katerina Fraidaki Katerina Pramatari George Doukidis

pp. 241-253

Abstract

Information acquisition is one of the most important steps of consumer behaviour. Scholars have designed models which show the factors that affect the procedure of information acquisition, paying specific attention on personality traits and types of information sources. The main objective of this paper is to study the impact of information acquisition in social media on patients' behaviour. In order to achieve this goal, we design a typology of social media and study the impact of information acquisition in each different type on decisions such as the choice of a doctor or the online purchase of medical products/services. Our results are based on a questionnaire-based survey with responses from 1047 Internet users.

Publication details

Published in:

Rahman Hakikur, Mesquita Anabela, Ramos Isabel, Pernici Barbara (2012) Knowledge and technologies in innovative information systems: 7th mediterranean conference on information systems, mcis 2012, guimaraes, portugal, september 8-10, 2012. proceedings. Dordrecht, Springer.

Pages: 241-253

DOI: 10.1007/978-3-642-33244-9_17

Full citation:

Fraidaki Katerina, Pramatari Katerina, Doukidis George (2012) „Seeking information in social media: the case of the healthcare sector“, In: H. Rahman, A. Mesquita, I. Ramos & B. Pernici (eds.), Knowledge and technologies in innovative information systems, Dordrecht, Springer, 241–253.