As we write this chapter we are reflecting on our experiences from an Australian health promotion conference which we recently attended in Adelaide. At that conference one of the issues that emerged was the dominance of biomedical perspectives in public health, community health, health promotion and health education. This was evidenced by the presentation of data from large-scale health promotion campaigns, the heavy use of and reliance on statistics and quantitative procedures, the dominance of language stressing' skills', "aims and objectives', "targets' and "competencies', and finally, a real pressure felt by most of the participants that validity and reliability are the two crucial components in any worthwhile research and that the "real world' to strive for in developing health interventions is "wide applicability'. Needless to say we came away from that conference a little bemused and confounded. It appeared to us that a few people at the conference shared some of these concerns (not, may we add, the male professors who tended to dominate proceedings) and that there is a real need for alternative approaches within the health research area. Of particular concern to us was the total lack of appreciation of the richness and potential of methodology — this was subsumed by a belief that the major problem with method was to improve the validity, reliability and generalizability of the "interventions'.