Adriy Vasylchenko makes the interesting observation that our references are frequently emotionally charged. A comprehensive theory of reference, Vasylchenko suggests, should include an account of this phenomenon. We agree. Indeed, as we will see, the theory of reference in conceptual realism can be used to explain an important feature of our emotional states when we read a novel, or watch a play, a movie, or even when viewing a painting. This feature, which in aesthetics is called psychical distance, is connected in part with the difference between active and deactivated reference in conceptual realism. We will take up that issue at the end this reply.