The paper elaborates the classical pragmatist understanding of cognition as a transformational process. The pragmatists’ emphasis on the situatedness of cognition, on abductive moves and feeling will also be discussed in the light of the contemporary debate on conceptuality and givenism. Our inquiry on a classical pragmatist approach shifts today’s emphasis on knowledge qua justification of belief and suggests ways to transcend the dualism of conceptuality vs. non-conceptuality. Reconsidering the Peircean category of Firstness, Dewey’s quality of situations and Gendlin’s felt sense as subtle tacit moments in cognitive processes enhance a fine-grained and contextualized understanding of cognition in terms of a transformative process.