The rapid growth of the Russian Internet offers great advantages, especially for geographical and cultural peripheries. Nevertheless, the locational inequality in Internet usage within the country has not yet been bridged. Meanwhile, some Russian villagers living in the countryside have started to "blog back' to the metropolitan centres. How is the Russian village represented in these accounts by digital'nye derevenščiki? What power relations are characteristic of villagers and townspeople, as they meet in online forums and blogs? The case studies presented in this essay show that, although the traditional dichotomist opposition between centre and periphery has undergone substantial redefinition, the significance of these concepts as value-loaded, culturally coded discursive entities still prevails. The manifestation of hybrid identities, explored in recent research on transnational diasporic communities, has not yet affected the rather static conceptions of core and periphery at work within Russian borders and on the Russian Internet.