Attentional character is a way of thinking about what is relevant in a human life, what is meaningful and how it becomes so. This paper introduces the concept of attentional character through a redefinition of attentional capture as achievement. It looks freshly at the attentional capture debate in the current cognitive sciences literature through the lens of Aron Gurwitsch's gestalt-phenomenology. Attentional character is defined as an initially limited capacity for attending in a given environment and is located within the sphere of attention, primarily as an irrelevant centering in attending.